Exclusive collections, built for retail.
Willow & Rose develops private-label and branded programs for retailers, specialty stores, and online marketplaces — distinctive products designed to perform on the shelf and stand out in the marketplace.
Three program models
Backed by decades of retail expertise, reliable sourcing, and quality standards — with the flexibility to build exactly what your shelves need.
Private Label
Exclusive collections developed under your brand — from trend-driven design and quality materials to elevated packaging, built to be uniquely yours.
Branded Programs
Willow & Rose collections merchandised for your stores — on-trend, retail-ready assortments with the packaging and features that sell.
Wholesale & Retail
Stock our signature collections at wholesale — decorative lighting and home décor customers already love, ready to ship.
Retail-ready, every season
Trend-Driven Design
In-house design inspired by the latest décor, color, and lifestyle trends.
Elevated Packaging
Thoughtful, retail-ready packaging that makes products stand out on the shelf.
Quality Standards
Reliable sourcing and rigorous quality control across every collection.
Let's build something exclusive.
Tell us about your stores and your customers — we'll put together a program and pricing that fit.