Effective Date: July 13, 2026
This website is operated by Life Home Products, the company behind the Willow & Rose brand ("Willow & Rose," "Life Home Products," "we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect your information when you visit our website or contact us.
1. Information We Collect
We collect information you provide directly when you fill out our contact form, request a wholesale quote, ask about a private-label program, or otherwise communicate with us. This may include your name, email address, phone number, business name, and any details you choose to share. We also collect limited information automatically through your use of our website, including IP address, browser type, device type, pages visited, and time spent on the site, primarily through standard web analytics tools.
2. How We Use Your Information
We use the information we collect to respond to your inquiries, provide information about our collections and partner programs, send you communications you have requested, improve our website and offerings, and comply with our legal obligations. We do not sell your personal information. We may share information with trusted service providers who help us operate our business (for example, analytics and hosting providers), subject to appropriate confidentiality obligations.
3. Cookies & Analytics
Our website uses cookies — small text files stored in your browser — to recognize returning visitors, understand traffic patterns, and improve site functionality. We may use analytics services such as Google Analytics to help us understand how visitors use our site. You can disable cookies through your browser settings, though some features of the site may not function properly as a result.
4. Third-Party Services
We may use third-party services including analytics providers and cloud hosting providers. These services operate under their own privacy policies, and we encourage you to review the privacy practices of any third-party services you interact with through our site.
5. Data Retention
We retain the personal information you provide for as long as necessary to respond to your inquiry and maintain our business relationship, and for a reasonable period thereafter as required for legal, accounting, or legitimate business purposes. You may ask us to delete information we hold about you at any time using the contact details below.
6. Your Rights
Depending on your jurisdiction, you may have the right to access the personal information we hold about you, correct inaccurate data, request deletion of your data, or object to certain processing. To exercise any of these rights, please contact us at support@willow-rosehome.com. We will respond to verifiable requests within the timeframe required by applicable law.
7. Children's Privacy
Our website is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us at support@willow-rosehome.com and we will promptly delete it.
8. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. The updated effective date will appear at the top of this page. Your continued use of our website after the effective date constitutes acceptance of the updated policy.
9. Contact Us
For privacy-related questions or requests, please contact us:
Life Home Products (Willow & Rose)
Email: support@willow-rosehome.com
Phone: 855-440-5433
Address: 900 US-9, Woodbridge, NJ 07095